Concourse & Jira DC Portal

The Canadian team and others need compelling, client-facing proposal materials that clearly articulate how PwC’s PDM methodology is differentiated, especially after the transition away from BXT as a branded methodology. Current materials are seen as too internally focused and very "we have a standardized method and assets" centric (competitors have it too), lacking a strong external marketing narrative that highlights unique value for clients.

There is a gap in messaging that explains how PDM enables business transformation in a way that stands out from competitors like IBM or Accenture, who also offer standardized methodologies and similar tools. The team wants to emphasize PwC’s integrated approach, human-centric focus and remaining BXT ways of working / difference makers, and transformation advisory strengths.

Existing proposal content is often generic, technical, or focused on internal quality/risk management, rather than on business outcomes, client experience, or the “difference maker” elements that BXT previously provided.

The lack of concise, client-ready materials makes it harder for teams (especially in Canada and potentially other territories) to win proposals, particularly in competitive markets where price is not the main differentiator and technical scoring is critical.

There is also a need to align new materials with global branding (Momentum) and ensure they are easy to use, versioned, and adaptable for different markets and proposal sizes.